LPL

27th Investments CEO & President Anil Damani – new owner of Colombo LPL franchise

Press Release

01/11/2021

Colombo: The Lanka Premier League Colombo franchise has a new owner as 27th Investments CEO & President Anil Damani enters the second season of the premier T20 tournament of the Island Nation by acquiring the Colombo-based franchise in the tournament.

Anil Damani is CEO & President of 27th Investments , which is one of the fastest growing investment companies in the southeast of USA. The 27th investments is a leader and a very manages several different entities under the 27th portfolio. Some of their primary investments are in Commercial Real Estate, Restaurants and Entertainment.

Speaking about entering the LPL, Damani said, “I am absolutely ecstatic to enter the Lanka Premier League as the owner of the Colombo franchise. The Lanka Premier League showed propitious signs of enormous growth in its last season and therefore I am thrilled to have joined the tournament at this juncture. I am eagerly looking forward to developing the Colombo franchise into one of the best T20 franchises in the world.”

Welcoming the new owner, Mr Anil Mohan, Founder and CEO of Dubai-based production giant IPG, the official promoter of LPL, said, “It’s a great honour for me to welcome the CEO & President of 27th Investments Anil Damani as the owner of the Colombo franchise. I am sure that his love and passion for the game of cricket will only boost the Lanka Premier League and increase the fan following of the Colombo franchise.”

The inaugural edition of the Lanka Premier League (LPL) which was played in a bio-secure bubble at the Mahinda Rajapaksa International Cricket Stadium in Hambantota from November 26 till December 16, 2020, reached a cumulative audience of 557 million people through TV, digital-social space, and traditional media outlets. Sponsors enjoyed a media evaluation (visibility) of $54.5m and title sponsor MY11CIRCLE enjoyed a ROI of 9.85x. Winner of the first edition of LPL Jaffna Stallions tops the valuation chart with $3.98m followed by Galle Gladiators ($3.82m), Dambulla Viikings (Now Dambulla Giants) ($3.54m) Colombo Kings ($3.44m) and Kandy Tuskers ($3.19m).

The LPL matches which were telecast live by Sky Sports, Sony Sports Network, Geo, PTV, and Willow TV in Sri Lanka, India, Pakistan, Bangladesh, UK, US, Canada, Ireland, and New Zealand saw 155 million people tuning in to catch live action. On social media, it achieved a reach of 218 million and LPL found 133478 mentions as the league came alive with each and every match with some scintillating performances on the ground.

About 27th Investments

The 27th Investments was founded in 2012. It was created with a mindset of entrepreneurship & growth and it is one of the fastest growing investment companies in the southeast of USA. The 27th Investments experienced acquisition team looks for businesses that are profitable and that fit the criteria they have established to make them a successful unit. They are always looking to expand their presence in the market with stability, transparency and potential to grow. If the opportunity demands, they are willing to provide the resources needed to make any venture successful.

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