MOOSE CLOTHING THE OFFICIAL CLOTHING PARTNER

By Srian Obeyesekere

The Sri Lankan cricketers chasing after gold in the game’s most rousing of T20 formats at this year’s World Cup in the two cornered Caribbean and the United States of America will also star as cricketing ambassadors to projecting Sri Lanka’s tourism image to the world.

Thus, Skipper Wanindu Hasaranga’s team will be batting for the tourism industry in a major boosting role by showcasing Sri Lanka to billions of viewers both at the cricket venues and on live television of this year’s showpiece event in the West Indies and USA through the national  Team Jersey depicting the pride of a nation historically from an ancient past.

The playmakers towards this novel concept are the Ministry of Tourism and Sports headed by Minister Harin Fernando while putting it into motion is the Moose Clothing Company as the Official National Team Clothing Sponsor which has produced the attractive team jersey that will draw the attention of the cricketing world at large.

This tourism centered initiative was orchestrated under the directions of Sri Lanka Cricket’s dynamic President, Shammi Silva and its Chief Executive Officer, Ashley de Silva.

The ceremonial launching of the Sri Lanka Team jersey took place on Saturday at Moose Clothing Company’s headquarters in Ja-Ela with the world cup participating squad who will be the central playmakers as tourism ambassadors, and women’s team as well gracing the occasion.